Apparently, the need to color-code is genetic

Mason: Daddy, I don't want to go to the orange store today.
Alan: It's okay, buddy. We don't need to go to the orange store. Just the yellow store.
Mom: The orange store?

I guess you know we go there often if Mason has assigned a color to the store, no matter how appropriate or obvious the color may be. Here's a quick reference guide:

The orange store= Home Depot
The yellow store= Harmons
The red store= Target
The blue store= The Children's Place
The green store= Barnes and Noble